Towards Some Standardized Cross-Cultural Consumption Values

• Main Authors: TSE, David K., WONG, John K., TAN, Chin Tiong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1988
• Subjects: Marketing; Race and Ethnicity
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/264; https://acrwebsite.org/volumes/6836/volumes/v15/NA-15
• Institution: Singapore Management University

The results of most attempts to relate cultural (and subcultural) valuesCa group and general behavioral construct, to a consumer's choiceCa personal and consumption oriented construct, are weak. This paper proposes another alternative. We hypothesized and used consumers' perceived attribut...