Family roles in the selection of schools in multiracial Singapore: An examination of demographic differencesographic Differences

Family roles in the selection of schools in multiracial Singapore: An examination of demographic differencesographic Differences

Family roles in deciding household purchases have intrigued marketers for a long time, with researchers calling for more studies on the subject - especially those which look into the roles played by children and others in the decision process. This paper investigates the relative influence of the hu...

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Bibliographic Details
Main Authors: Lalwani, Ashok K., Mehta, Subhash C., TAN, Chin Tiong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1999
Subjects:
Family roles
cross-cultural differences
influence of children and others
family decision making
multiethnic Singapore
schools
subculture
household purchases
Asian Studies
Education
Family, Life Course, and Society
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/283
https://ink.library.smu.edu.sg/context/lkcsb_research/article/1282/viewcontent/Family_Roles_in_the_Selection_of_Schools_in_Multiracial_Singapore_PV.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/283
https://ink.library.smu.edu.sg/context/lkcsb_research/article/1282/viewcontent/Family_Roles_in_the_Selection_of_Schools_in_Multiracial_Singapore_PV.pdf

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