Family roles in the selection of schools in multiracial Singapore: An examination of demographic differencesographic Differences

• Main Authors: Lalwani, Ashok K., Mehta, Subhash C., TAN, Chin Tiong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1999
• Subjects: Family roles; cross-cultural differences; influence of children and others; family decision making; multiethnic Singapore; schools; subculture; household purchases; Asian Studies; Education; Family, Life Course, and Society; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/283; https://ink.library.smu.edu.sg/context/lkcsb_research/article/1282/viewcontent/Family_Roles_in_the_Selection_of_Schools_in_Multiracial_Singapore_PV.pdf
• Institution: Singapore Management University

Family roles in deciding household purchases have intrigued marketers for a long time, with researchers calling for more studies on the subject - especially those which look into the roles played by children and others in the decision process. This paper investigates the relative influence of the hu...