Family roles in the selection of schools in multiracial Singapore: An examination of demographic differencesographic Differences
Family roles in deciding household purchases have intrigued marketers for a long time, with researchers calling for more studies on the subject - especially those which look into the roles played by children and others in the decision process. This paper investigates the relative influence of the hu...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1999
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/283 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1282/viewcontent/Family_Roles_in_the_Selection_of_Schools_in_Multiracial_Singapore_PV.pdf |
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| Institution: | Singapore Management University |
| Language: | English |