An Investigation of Consumer Brand Loyalty and Perception of Risk in Products

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Bibliographic Details
Main Authors: TAN, Chin Tiong, Khoo, S H
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1979
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/322
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Institution: Singapore Management University
Language: English
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