An Investigation of Consumer Brand Loyalty and Perception of Risk in Products
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1979
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/322 |
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sg-smu-ink.lkcsb_research-13212010-09-23T06:24:04Z An Investigation of Consumer Brand Loyalty and Perception of Risk in Products TAN, Chin Tiong Khoo, S H 1979-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/322 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business TAN, Chin Tiong Khoo, S H An Investigation of Consumer Brand Loyalty and Perception of Risk in Products |
| format |
text |
| author |
TAN, Chin Tiong Khoo, S H |
| author_facet |
TAN, Chin Tiong Khoo, S H |
| author_sort |
TAN, Chin Tiong |
| title |
An Investigation of Consumer Brand Loyalty and Perception of Risk in Products |
| title_short |
An Investigation of Consumer Brand Loyalty and Perception of Risk in Products |
| title_full |
An Investigation of Consumer Brand Loyalty and Perception of Risk in Products |
| title_fullStr |
An Investigation of Consumer Brand Loyalty and Perception of Risk in Products |
| title_full_unstemmed |
An Investigation of Consumer Brand Loyalty and Perception of Risk in Products |
| title_sort |
investigation of consumer brand loyalty and perception of risk in products |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1979 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/322 |
| _version_ |
1770569533321379840 |