Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1999
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/346 |
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sg-smu-ink.lkcsb_research-13452010-09-23T06:24:04Z Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability TAN, Wee Liang TAN, Benjamin L. B. 1999-06-30T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/346 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University International Business Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
International Business Marketing |
| spellingShingle |
International Business Marketing TAN, Wee Liang TAN, Benjamin L. B. Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability |
| format |
text |
| author |
TAN, Wee Liang TAN, Benjamin L. B. |
| author_facet |
TAN, Wee Liang TAN, Benjamin L. B. |
| author_sort |
TAN, Wee Liang |
| title |
Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability |
| title_short |
Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability |
| title_full |
Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability |
| title_fullStr |
Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability |
| title_full_unstemmed |
Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability |
| title_sort |
foreign market entry modes as an ordinal progression: the role of firms' marketing capability |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1999 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/346 |
| _version_ |
1770569541047287808 |