Customer Satisfaction and Stock Returns Risk

• Main Authors: TULI, Kapil R., Bharadwaj, Sundar G.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: customer satisfaction; systematic risk; idiosyncratic risk; downside risk; relationship marketing; Corporate Finance; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1056; https://ink.library.smu.edu.sg/context/lkcsb_research/article/2055/viewcontent/jmkg.73.6.pdf
• Institution: Singapore Management University

Over the past decade, several studies have argued that customer satisfaction has high relevance for financial markets because it has a significant impact on stock returns. However, little attention has been given to understanding the impact of customer satisfaction on the risk of stock returns. The...