A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

• Main Authors: KIM, Dan J., FERRIN, Donald L., RAO, H. Raghav
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: Role of trust; Electronic commerce; Antecedents of trust; Consumer trust; Perceived risk; Internet consumer behaviour; Trusted third-party seal; Privacy and security; E-Commerce; Organizational Behavior and Theory; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1147; https://ink.library.smu.edu.sg/context/lkcsb_research/article/2146/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describ...