A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

• المؤلفون الرئيسيون: KIM, Dan J., FERRIN, Donald L., RAO, H. Raghav
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2008
• الموضوعات: Role of trust; Electronic commerce; Antecedents of trust; Consumer trust; Perceived risk; Internet consumer behaviour; Trusted third-party seal; Privacy and security; E-Commerce; Organizational Behavior and Theory; Sales and Merchandising
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/1147; https://ink.library.smu.edu.sg/context/lkcsb_research/article/2146/viewcontent/auto_convert.pdf

Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describ...