Market-Based Assets and Shareholder Value: A Framework for Analysis

The authors develop a conceptual framework of the marketing-finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingl...

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Main Authors: SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1261
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2260/viewcontent/1251799.pdf
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spelling sg-smu-ink.lkcsb_research-22602018-07-13T07:12:30Z Market-Based Assets and Shareholder Value: A Framework for Analysis SRIVASTAVA, Rajendra Kumar Shervani, Tasadduq A. Fahey, Liam The authors develop a conceptual framework of the marketing-finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows. ABSTRACT FROM AUTHOR Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts) 1998-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/1261 info:doi/10.2307/1251799 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2260/viewcontent/1251799.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University company assets asset valuation cash flow framework marketing-finance interface Business Corporate Finance Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic company assets
asset valuation
cash flow
framework
marketing-finance interface
Business
Corporate Finance
Marketing
spellingShingle company assets
asset valuation
cash flow
framework
marketing-finance interface
Business
Corporate Finance
Marketing
SRIVASTAVA, Rajendra Kumar
Shervani, Tasadduq A.
Fahey, Liam
Market-Based Assets and Shareholder Value: A Framework for Analysis
description The authors develop a conceptual framework of the marketing-finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows. ABSTRACT FROM AUTHOR Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
format text
author SRIVASTAVA, Rajendra Kumar
Shervani, Tasadduq A.
Fahey, Liam
author_facet SRIVASTAVA, Rajendra Kumar
Shervani, Tasadduq A.
Fahey, Liam
author_sort SRIVASTAVA, Rajendra Kumar
title Market-Based Assets and Shareholder Value: A Framework for Analysis
title_short Market-Based Assets and Shareholder Value: A Framework for Analysis
title_full Market-Based Assets and Shareholder Value: A Framework for Analysis
title_fullStr Market-Based Assets and Shareholder Value: A Framework for Analysis
title_full_unstemmed Market-Based Assets and Shareholder Value: A Framework for Analysis
title_sort market-based assets and shareholder value: a framework for analysis
publisher Institutional Knowledge at Singapore Management University
publishDate 1998
url https://ink.library.smu.edu.sg/lkcsb_research/1261
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2260/viewcontent/1251799.pdf
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