When Does an Idea Become an Innovation? The Role of Individual and Group Creativity in Videogame Design

In between creativity studies of idea generation and knowledge management studies of the codification and transmission of knowledge are a fuller set of cognitive activities, including problem-solving and creative impulses. This paper examines the case of designers in the US videogame industry to dev...

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Bibliographic Details
Main Author: TSCHANG, Feichin, Ted
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1443
https://ink.library.smu.edu.sg/context/lkcsb_research/article/2442/viewcontent/TschangT2003IdeaInnovation.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:In between creativity studies of idea generation and knowledge management studies of the codification and transmission of knowledge are a fuller set of cognitive activities, including problem-solving and creative impulses. This paper examines the case of designers in the US videogame industry to develop a set of frames for determining how their ideas come about, how ideas are transformed in the process of product development, and when different models of organizing innovation are efficacious. It is found that different types of creativity are used in game design, that sometimes the individual is more influential, but that in many cases, the group is essential.