Marketing Decision-Information Systems: An Emerging View

Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be ach...

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Bibliographic Details
Main Authors: MONTGOMERY, David B., Urban, G.L.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1970
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1591
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Institution: Singapore Management University
Language: English