Marketing Decision-Information Systems: An Emerging View
Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be ach...
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sg-smu-ink.lkcsb_research-25902010-09-23T06:24:04Z Marketing Decision-Information Systems: An Emerging View MONTGOMERY, David B. Urban, G.L. Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be achieved. The authors extend their initial information systems proposal to include further design concepts and practical examples. 1970-05-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1591 info:doi/10.2307/3150113 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Business MONTGOMERY, David B. Urban, G.L. Marketing Decision-Information Systems: An Emerging View |
| description |
Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be achieved. The authors extend their initial information systems proposal to include further design concepts and practical examples. |
| format |
text |
| author |
MONTGOMERY, David B. Urban, G.L. |
| author_facet |
MONTGOMERY, David B. Urban, G.L. |
| author_sort |
MONTGOMERY, David B. |
| title |
Marketing Decision-Information Systems: An Emerging View |
| title_short |
Marketing Decision-Information Systems: An Emerging View |
| title_full |
Marketing Decision-Information Systems: An Emerging View |
| title_fullStr |
Marketing Decision-Information Systems: An Emerging View |
| title_full_unstemmed |
Marketing Decision-Information Systems: An Emerging View |
| title_sort |
marketing decision-information systems: an emerging view |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1970 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1591 |
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1770569946058719232 |