Marketing Decision-Information Systems: An Emerging View
Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be ach...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1970
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1591 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be achieved. The authors extend their initial information systems proposal to include further design concepts and practical examples. |
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