Brand Trial after a Credibility Change
Examines the effect of brand enhancement on the credibility of the product in the U.S. Evaluation of a class of consumer panel measurements on market response; Use of market response as a basis for market segmentation; Application of prior reasoning to specify the salient characteristics of consumer...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1970
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1595 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Examines the effect of brand enhancement on the credibility of the product in the U.S. Evaluation of a class of consumer panel measurements on market response; Use of market response as a basis for market segmentation; Application of prior reasoning to specify the salient characteristics of consumers. |
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