Brand Trial after a Credibility Change
Examines the effect of brand enhancement on the credibility of the product in the U.S. Evaluation of a class of consumer panel measurements on market response; Use of market response as a basis for market segmentation; Application of prior reasoning to specify the salient characteristics of consumer...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1970
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1595 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
