Brand Trial after a Credibility Change
Examines the effect of brand enhancement on the credibility of the product in the U.S. Evaluation of a class of consumer panel measurements on market response; Use of market response as a basis for market segmentation; Application of prior reasoning to specify the salient characteristics of consumer...
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Institutional Knowledge at Singapore Management University
1970
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sg-smu-ink.lkcsb_research-25942010-09-23T06:24:04Z Brand Trial after a Credibility Change MONTGOMERY, David B. Armstrong, J.S. Examines the effect of brand enhancement on the credibility of the product in the U.S. Evaluation of a class of consumer panel measurements on market response; Use of market response as a basis for market segmentation; Application of prior reasoning to specify the salient characteristics of consumers. 1970-10-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1595 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business MONTGOMERY, David B. Armstrong, J.S. Brand Trial after a Credibility Change |
| description |
Examines the effect of brand enhancement on the credibility of the product in the U.S. Evaluation of a class of consumer panel measurements on market response; Use of market response as a basis for market segmentation; Application of prior reasoning to specify the salient characteristics of consumers. |
| format |
text |
| author |
MONTGOMERY, David B. Armstrong, J.S. |
| author_facet |
MONTGOMERY, David B. Armstrong, J.S. |
| author_sort |
MONTGOMERY, David B. |
| title |
Brand Trial after a Credibility Change |
| title_short |
Brand Trial after a Credibility Change |
| title_full |
Brand Trial after a Credibility Change |
| title_fullStr |
Brand Trial after a Credibility Change |
| title_full_unstemmed |
Brand Trial after a Credibility Change |
| title_sort |
brand trial after a credibility change |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1970 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1595 |
| _version_ |
1770569947469053952 |