Modeling Marketing Phenomena: A Managerial Perspective
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1978
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sg-smu-ink.lkcsb_research-26462010-09-23T06:24:04Z Modeling Marketing Phenomena: A Managerial Perspective MONTGOMERY, David B. Weinberg, C.B. 1978-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1647 https://worldcat.org/isbn/9780070079236 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Business MONTGOMERY, David B. Weinberg, C.B. Modeling Marketing Phenomena: A Managerial Perspective |
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text |
author |
MONTGOMERY, David B. Weinberg, C.B. |
author_facet |
MONTGOMERY, David B. Weinberg, C.B. |
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MONTGOMERY, David B. |
title |
Modeling Marketing Phenomena: A Managerial Perspective |
title_short |
Modeling Marketing Phenomena: A Managerial Perspective |
title_full |
Modeling Marketing Phenomena: A Managerial Perspective |
title_fullStr |
Modeling Marketing Phenomena: A Managerial Perspective |
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Modeling Marketing Phenomena: A Managerial Perspective |
title_sort |
modeling marketing phenomena: a managerial perspective |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
1978 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/1647 https://worldcat.org/isbn/9780070079236 |
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1770569963150508032 |