Reading the Voice of the Customer: A Content Analysis of Consumer Reviews
Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for bot...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1907 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2906/viewcontent/0103paper.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.lkcsb_research-2906 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.lkcsb_research-29062018-07-09T07:36:25Z Reading the Voice of the Customer: A Content Analysis of Consumer Reviews Ramaswami, Seshan VARGHESE, Susheela Abraham Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for both academics and managers into the consumer search and influence processes. 2003-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/1907 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2906/viewcontent/0103paper.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Sales and Merchandising |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Sales and Merchandising |
| spellingShingle |
Sales and Merchandising Ramaswami, Seshan VARGHESE, Susheela Abraham Reading the Voice of the Customer: A Content Analysis of Consumer Reviews |
| description |
Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for both academics and managers into the consumer search and influence processes. |
| format |
text |
| author |
Ramaswami, Seshan VARGHESE, Susheela Abraham |
| author_facet |
Ramaswami, Seshan VARGHESE, Susheela Abraham |
| author_sort |
Ramaswami, Seshan |
| title |
Reading the Voice of the Customer: A Content Analysis of Consumer Reviews |
| title_short |
Reading the Voice of the Customer: A Content Analysis of Consumer Reviews |
| title_full |
Reading the Voice of the Customer: A Content Analysis of Consumer Reviews |
| title_fullStr |
Reading the Voice of the Customer: A Content Analysis of Consumer Reviews |
| title_full_unstemmed |
Reading the Voice of the Customer: A Content Analysis of Consumer Reviews |
| title_sort |
reading the voice of the customer: a content analysis of consumer reviews |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2003 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1907 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2906/viewcontent/0103paper.pdf |
| _version_ |
1770570060910297088 |