Reading the Voice of the Customer: A Content Analysis of Consumer Reviews
Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for bot...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1907 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2906/viewcontent/0103paper.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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