The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations
The ability of consumers to anticipate the value they will draw from new product generations that expand the capabilities of incumbent goods is explored. Drawing on previous research in affective forecasting, the work explores a hypothesis that consumers will frequently overestimate the benefits the...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2003
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/1911 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2910/viewcontent/1303paper.pdf |
| الوسوم: |
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