A Renewable-Resource Approach to Database Valuation
We demonstrate in this paper that firms should view customers in a database as a renewable resource when valuating them. Indeed, customer names flow in and out of the firm’s databases, and the goal of the firm is to optimize the overall customer acquisition/cultivation/attrition process. The renewab...
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| Main Authors: | , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2003
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/1913 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2912/viewcontent/1603paper1.pdf |
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| 機構: | Singapore Management University |
| 語言: | English |