Comparison of Some Ai and Statistical Classification Methods for a Marketing Case

Recent progress in data processing technology has made the accumulation and systematic organization of large volumes of data a routine activity. As a result of these developments, there is an increasing need for data-based or data-driven methods of model development. This paper describes data-driven...

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Bibliographic Details
Main Authors: Montgomery, David B., Vanhoff, K., Swinnen, G.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2311
https://doi.org/10.1016/s0377-2217(97)00122-7
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Institution: Singapore Management University
Language: English
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