New Product Distribution: An Analysis of Supermarket Buyer Decisions
LINEAR DISCRIMINANT-ANALYSIS AND A HIERARCHICAL THRESHOLD MODEL ARE USED TO ASSESS THE FACTORS WHICH SEEM TO BE ASSOCIATED WITH A MANUFACTURER OBTAINING DISTRIBUTION IN SUPERMARKETS. WHERE THE RESEARCHER IS LIMITED TO A SMALL SAMPLE, A SIMPLE EFFECTIVE TECHNIQUE FOR DISCRIMINANT VALIDATION IS PROPOS...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1975
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2319 https://proquest.umi.com/pqdlink?did=1176345&sid=2&Fmt=2&clientId=44274&RQT=309&VName=PQD |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | LINEAR DISCRIMINANT-ANALYSIS AND A HIERARCHICAL THRESHOLD MODEL ARE USED TO ASSESS THE FACTORS WHICH SEEM TO BE ASSOCIATED WITH A MANUFACTURER OBTAINING DISTRIBUTION IN SUPERMARKETS. WHERE THE RESEARCHER IS LIMITED TO A SMALL SAMPLE, A SIMPLE EFFECTIVE TECHNIQUE FOR DISCRIMINANT VALIDATION IS PROPOSED. A LARGE SCALE ANALYSIS WOULD BE USEFUL TO MANUFACTURERS IN REDUCING NEW-PRODUCT FAILURE RATES AND TO SUPERMARKETS IN UNDERSTANDING THE CRITERIA WHICH BUYERS USE IN EVALUATING NEW PRODUTS. PRODUCT DELETION DECISIONS SHOULD ALSO BE STUDIED. TABLES. REFERENCES. |
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