New Product Distribution: An Analysis of Supermarket Buyer Decisions
LINEAR DISCRIMINANT-ANALYSIS AND A HIERARCHICAL THRESHOLD MODEL ARE USED TO ASSESS THE FACTORS WHICH SEEM TO BE ASSOCIATED WITH A MANUFACTURER OBTAINING DISTRIBUTION IN SUPERMARKETS. WHERE THE RESEARCHER IS LIMITED TO A SMALL SAMPLE, A SIMPLE EFFECTIVE TECHNIQUE FOR DISCRIMINANT VALIDATION IS PROPOS...
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1975
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sg-smu-ink.lkcsb_research-33182010-09-23T12:30:04Z New Product Distribution: An Analysis of Supermarket Buyer Decisions Montgomery, David B. LINEAR DISCRIMINANT-ANALYSIS AND A HIERARCHICAL THRESHOLD MODEL ARE USED TO ASSESS THE FACTORS WHICH SEEM TO BE ASSOCIATED WITH A MANUFACTURER OBTAINING DISTRIBUTION IN SUPERMARKETS. WHERE THE RESEARCHER IS LIMITED TO A SMALL SAMPLE, A SIMPLE EFFECTIVE TECHNIQUE FOR DISCRIMINANT VALIDATION IS PROPOSED. A LARGE SCALE ANALYSIS WOULD BE USEFUL TO MANUFACTURERS IN REDUCING NEW-PRODUCT FAILURE RATES AND TO SUPERMARKETS IN UNDERSTANDING THE CRITERIA WHICH BUYERS USE IN EVALUATING NEW PRODUTS. PRODUCT DELETION DECISIONS SHOULD ALSO BE STUDIED. TABLES. REFERENCES. 1975-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2319 info:doi/10.2307/3151223 https://proquest.umi.com/pqdlink?did=1176345&sid=2&Fmt=2&clientId=44274&RQT=309&VName=PQD Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
| topic |
Business |
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Business Montgomery, David B. New Product Distribution: An Analysis of Supermarket Buyer Decisions |
| description |
LINEAR DISCRIMINANT-ANALYSIS AND A HIERARCHICAL THRESHOLD MODEL ARE USED TO ASSESS THE FACTORS WHICH SEEM TO BE ASSOCIATED WITH A MANUFACTURER OBTAINING DISTRIBUTION IN SUPERMARKETS. WHERE THE RESEARCHER IS LIMITED TO A SMALL SAMPLE, A SIMPLE EFFECTIVE TECHNIQUE FOR DISCRIMINANT VALIDATION IS PROPOSED. A LARGE SCALE ANALYSIS WOULD BE USEFUL TO MANUFACTURERS IN REDUCING NEW-PRODUCT FAILURE RATES AND TO SUPERMARKETS IN UNDERSTANDING THE CRITERIA WHICH BUYERS USE IN EVALUATING NEW PRODUTS. PRODUCT DELETION DECISIONS SHOULD ALSO BE STUDIED. TABLES. REFERENCES. |
| format |
text |
| author |
Montgomery, David B. |
| author_facet |
Montgomery, David B. |
| author_sort |
Montgomery, David B. |
| title |
New Product Distribution: An Analysis of Supermarket Buyer Decisions |
| title_short |
New Product Distribution: An Analysis of Supermarket Buyer Decisions |
| title_full |
New Product Distribution: An Analysis of Supermarket Buyer Decisions |
| title_fullStr |
New Product Distribution: An Analysis of Supermarket Buyer Decisions |
| title_full_unstemmed |
New Product Distribution: An Analysis of Supermarket Buyer Decisions |
| title_sort |
new product distribution: an analysis of supermarket buyer decisions |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1975 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2319 https://proquest.umi.com/pqdlink?did=1176345&sid=2&Fmt=2&clientId=44274&RQT=309&VName=PQD |
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1770570203827011584 |