A Visual Approach for Identifying Consumer Satisfaction Segments

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Bibliographic Details
Main Authors: Hooman, Estelami, De Maeyer, Peter
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2397
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3396/viewcontent/Estelami_et_al_1997.pdf
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Institution: Singapore Management University
Language: English