Theory and Evidence on the Liability of Relationship Commitment: Towards an Understanding of Why Vendor Firms Persist in Underperforming Customer Relationships

• Main Authors: Bharadwaj, Sundar G., Narayandas, Das
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2005
• Subjects: Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2428; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3427/viewcontent/badrelationshipssmuverpdf.pdf
• Institution: Singapore Management University

In this multi-method study, we extend and complement extant research on relationship commitment through rigorous field research and an in-depth cross-functional review to develop a model of the antecedents of vendor firmsÆ commitment to underperforming customer relationships. The conceptual model in...