Theory and Evidence on the Liability of Relationship Commitment: Towards an Understanding of Why Vendor Firms Persist in Underperforming Customer Relationships
In this multi-method study, we extend and complement extant research on relationship commitment through rigorous field research and an in-depth cross-functional review to develop a model of the antecedents of vendor firmsÆ commitment to underperforming customer relationships. The conceptual model in...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2428 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3427/viewcontent/badrelationshipssmuverpdf.pdf |
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| Institution: | Singapore Management University |
| Language: | English |