The Choice and Consequences of Using a Category Captain for Category Management
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Institutional Knowledge at Singapore Management University
2010
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sg-smu-ink.lkcsb_research-38972010-09-24T09:24:03Z The Choice and Consequences of Using a Category Captain for Category Management Yusong, Wang Raju, Jagmohan S. Dhar, Sanjay K. 2010-04-20T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2898 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Yusong, Wang Raju, Jagmohan S. Dhar, Sanjay K. The Choice and Consequences of Using a Category Captain for Category Management |
| format |
text |
| author |
Yusong, Wang Raju, Jagmohan S. Dhar, Sanjay K. |
| author_facet |
Yusong, Wang Raju, Jagmohan S. Dhar, Sanjay K. |
| author_sort |
Yusong, Wang |
| title |
The Choice and Consequences of Using a Category Captain for Category Management |
| title_short |
The Choice and Consequences of Using a Category Captain for Category Management |
| title_full |
The Choice and Consequences of Using a Category Captain for Category Management |
| title_fullStr |
The Choice and Consequences of Using a Category Captain for Category Management |
| title_full_unstemmed |
The Choice and Consequences of Using a Category Captain for Category Management |
| title_sort |
choice and consequences of using a category captain for category management |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2010 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2898 |
| _version_ |
1770570601450176512 |