Differential Reliance on Feelings in the Present vs. the Future (or Past): Affect as a Decision Making System of the Present
We posit that compared to the cognitive system, the affective system of judgment and decision making is relatively more engaged in the present. Specifically, we hypothesize that even if their accessibility is held constant, affective feelings are weighted more heavily in consumer judgments and decis...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2918 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3917/viewcontent/ChangMPham37ConRes.pdf |
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| Institution: | Singapore Management University |
| Language: | English |