Global Quality Management: A Research Focus

This study looks at the purchasing of imported industrial products among managers in a newly industrializing country (NIC). The authors propose that the industrial marketing requirements to buyers in an NIC, given their mix of environmental and organizational conditions, are different from those in...

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Main Authors: Kim, Kee Young, CHANG, Dae Ryun
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1995
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2928
https://doi.org/10.1016/0148-2963(94)00007-2
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-39272010-10-18T02:36:04Z Global Quality Management: A Research Focus Kim, Kee Young CHANG, Dae Ryun This study looks at the purchasing of imported industrial products among managers in a newly industrializing country (NIC). The authors propose that the industrial marketing requirements to buyers in an NIC, given their mix of environmental and organizational conditions, are different from those in advanced nations. South Korea, in addition to being a representative NIC, is interesting from the standpoint that there is a heavy import dependence on Japan. The results of a survey of South Korean companies importing industrial products in key representative industries suggest that the strong ratings for Japanese industrial products are based not only on stronger overall quality, but also on their higher orientation toward intangible factors such as communication, technical assistance, and reliability. Moreover, many of the Japanese sources have “localized” their product to compete with the domestic suppliers as well. These results suggest that in order to improve their performance, other foreign suppliers must compete on dual fronts; a product-related dimension as well as a more service-related dimension. Other possible avenues for improvement can be found by examining differences in supplier ratings based on organizational and situational influences. This study shows that buyers in smaller and newer companies tend to be more open to non-Japanese products. The findings also suggest that certain technology-transfer modes may be more conducive to generating better supplier ratings. Overall, the variability of country ratings across situational factors strongly indicates that more conceptualization and theory building is needed in the international industrial marketing area. 1995-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2928 info:doi/10.1016/0148-2963(94)00007-2 https://doi.org/10.1016/0148-2963(94)00007-2 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business Administration, Management, and Operations
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business Administration, Management, and Operations
spellingShingle Business Administration, Management, and Operations
Kim, Kee Young
CHANG, Dae Ryun
Global Quality Management: A Research Focus
description This study looks at the purchasing of imported industrial products among managers in a newly industrializing country (NIC). The authors propose that the industrial marketing requirements to buyers in an NIC, given their mix of environmental and organizational conditions, are different from those in advanced nations. South Korea, in addition to being a representative NIC, is interesting from the standpoint that there is a heavy import dependence on Japan. The results of a survey of South Korean companies importing industrial products in key representative industries suggest that the strong ratings for Japanese industrial products are based not only on stronger overall quality, but also on their higher orientation toward intangible factors such as communication, technical assistance, and reliability. Moreover, many of the Japanese sources have “localized” their product to compete with the domestic suppliers as well. These results suggest that in order to improve their performance, other foreign suppliers must compete on dual fronts; a product-related dimension as well as a more service-related dimension. Other possible avenues for improvement can be found by examining differences in supplier ratings based on organizational and situational influences. This study shows that buyers in smaller and newer companies tend to be more open to non-Japanese products. The findings also suggest that certain technology-transfer modes may be more conducive to generating better supplier ratings. Overall, the variability of country ratings across situational factors strongly indicates that more conceptualization and theory building is needed in the international industrial marketing area.
format text
author Kim, Kee Young
CHANG, Dae Ryun
author_facet Kim, Kee Young
CHANG, Dae Ryun
author_sort Kim, Kee Young
title Global Quality Management: A Research Focus
title_short Global Quality Management: A Research Focus
title_full Global Quality Management: A Research Focus
title_fullStr Global Quality Management: A Research Focus
title_full_unstemmed Global Quality Management: A Research Focus
title_sort global quality management: a research focus
publisher Institutional Knowledge at Singapore Management University
publishDate 1995
url https://ink.library.smu.edu.sg/lkcsb_research/2928
https://doi.org/10.1016/0148-2963(94)00007-2
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