Global Quality Management: A Research Focus
This study looks at the purchasing of imported industrial products among managers in a newly industrializing country (NIC). The authors propose that the industrial marketing requirements to buyers in an NIC, given their mix of environmental and organizational conditions, are different from those in...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1995
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2928 https://doi.org/10.1016/0148-2963(94)00007-2 |
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| Institution: | Singapore Management University |
| Language: | English |