Modeling Response to Repetitive Marketing Stimuli

Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns are examples of such activities. Promotions of th...

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Bibliographic Details
Main Authors: Fox, Richard J., REDDY, Karempudi Srinivas, Rao, Bharat
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1997
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2975
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Institution: Singapore Management University
Language: English
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