Modeling Response to Repetitive Marketing Stimuli

• Main Authors: Fox, Richard J., REDDY, Karempudi Srinivas, Rao, Bharat
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 1997
• 主題: Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/2975

Marketers frequently include promotional stimuli which elicit some form of response from the recipient among the tactics used to market products or services. Print ads, including 800 numbers which allow consumers to respond, and direct mail campaigns are examples of such activities. Promotions of th...