Joint "Social Marketing" Promotion of a Weaning Food and a Contraceptive in Sri Lanka
Experimental combinations of promotions and offers of free samples of a weaning food and a contraceptive were sent by mail to a sample of Sri Lankan households with recently born children. Based on responses to an initial mailing and a follow-up, promotions and offers significantly affected behavior...
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
1980
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| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/2980 |
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| 機構: | Singapore Management University |
| 語言: | English |