Joint "Social Marketing" Promotion of a Weaning Food and a Contraceptive in Sri Lanka

• المؤلفون الرئيسيون: FARLEY, John U., LOUIS, T. D. J., REDDY, Srinivas K.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1980
• الموضوعات: Advertising and Promotion Management; Asian Studies; Marketing; Medicine and Health
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/2980
• المؤسسة: Singapore Management University

Experimental combinations of promotions and offers of free samples of a weaning food and a contraceptive were sent by mail to a sample of Sri Lankan households with recently born children. Based on responses to an initial mailing and a follow-up, promotions and offers significantly affected behavior...