Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms

• Main Authors: Kim, Namwoon, Pae, Jae H, Han, Jin K., SRIVASTAVA, Rajendra Kumar
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Technology utilization; Technological orientation; Technology attributes; Relationship-based; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3035; https://doi.org/10.1016/j.indmarman.2008.11.004
• Institution: Singapore Management University

There is increasing evidence to suggest that organizations often fail to fully capitalize on the purchased business technologies due to their failure to utilize the new procurement throughout their corporate system. To this end, this study sets out to identify the factors that play a tangible role i...