The Impact of Brand Quality on Shareholder Wealth

This study examines the impact of brand quality on three components of shareholder wealth, stock returns, systematic risk and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth as unanticipated changes in brand quality are positively associated with stock returns and...

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Bibliographic Details
Main Authors: BHARADWAJ, Sundar G., TULI, Kapil R., BONFER, Andre
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3056
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4055/viewcontent/ImpactBrandQualityShareholderWealth_2011.pdf
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Institution: Singapore Management University
Language: English