The Impact of Brand Quality on Shareholder Wealth
This study examines the impact of brand quality on three components of shareholder wealth, stock returns, systematic risk and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth as unanticipated changes in brand quality are positively associated with stock returns and...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3056 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4055/viewcontent/ImpactBrandQualityShareholderWealth_2011.pdf |
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| Institution: | Singapore Management University |
| Language: | English |