The Impact of Brand Quality on Shareholder Wealth

• Main Authors: BHARADWAJ, Sundar G., TULI, Kapil R., BONFER, Andre
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Brand Quality; Stock Returns; Idiosyncratic Risk; Systematic Risk; Earnings; Industry Concentration; Marketing-Finance Interface; Corporate Finance; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3056; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4055/viewcontent/ImpactBrandQualityShareholderWealth_2011.pdf
• Institution: Singapore Management University

This study examines the impact of brand quality on three components of shareholder wealth, stock returns, systematic risk and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth as unanticipated changes in brand quality are positively associated with stock returns and...