Regret Aversion in Reason-based Choice
This research examines the moderating role of regret aversion in reason-based choice. Earlier research has shown that regret aversion and reason-based choice effects are linked through a common emphasis on decision justification, and that a simple manipulation of regret salience can eliminate the de...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3155 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4154/viewcontent/RegretAversionRBC__2_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |