Creative Performance in Facebook Applications: Relation-specificity and Competitive Advantage

A fundamental question in the strategy literature is how sustainable competitive advantage can be generated within one firm yet difficult to copy by another. We offer one solution by way of relation-specific performance developed in creative projects – where individuals involved have significant lat...

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Bibliographic Details
Main Authors: FAN, Terence Ping Ching, Robertson, Duncan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3166
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Institution: Singapore Management University
Language: English