JMR: The Bass Years (1972-1975)
Frank Bass became the third editor of Journal of Markting Research (JMR) in 1972 and was the third well-known Midwestern academic to head up what had already beaome a prestigious marketing journal known for its rigorius approach to marketing science. Under Bass, the reputation of JMO continued to gr...
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2014
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sg-smu-ink.lkcsb_research-45572020-08-03T00:47:14Z JMR: The Bass Years (1972-1975) Montgomery, David B. Frank Bass became the third editor of Journal of Markting Research (JMR) in 1972 and was the third well-known Midwestern academic to head up what had already beaome a prestigious marketing journal known for its rigorius approach to marketing science. Under Bass, the reputation of JMO continued to grow and prosper even as other journals appeared, furhter supporting the development of marketing science. 2014-02-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3558 info:doi/10.1509/jmr.51.1.5 https://doi.org/10.1509/jmr.51.1.5 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
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Singapore Management University |
| building |
SMU Libraries |
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Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Montgomery, David B. JMR: The Bass Years (1972-1975) |
| description |
Frank Bass became the third editor of Journal of Markting Research (JMR) in 1972 and was the third well-known Midwestern academic to head up what had already beaome a prestigious marketing journal known for its rigorius approach to marketing science. Under Bass, the reputation of JMO continued to grow and prosper even as other journals appeared, furhter supporting the development of marketing science. |
| format |
text |
| author |
Montgomery, David B. |
| author_facet |
Montgomery, David B. |
| author_sort |
Montgomery, David B. |
| title |
JMR: The Bass Years (1972-1975) |
| title_short |
JMR: The Bass Years (1972-1975) |
| title_full |
JMR: The Bass Years (1972-1975) |
| title_fullStr |
JMR: The Bass Years (1972-1975) |
| title_full_unstemmed |
JMR: The Bass Years (1972-1975) |
| title_sort |
jmr: the bass years (1972-1975) |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/3558 https://doi.org/10.1509/jmr.51.1.5 |
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1770571678338777088 |