JMR: The Bass Years (1972-1975)
Frank Bass became the third editor of Journal of Markting Research (JMR) in 1972 and was the third well-known Midwestern academic to head up what had already beaome a prestigious marketing journal known for its rigorius approach to marketing science. Under Bass, the reputation of JMO continued to gr...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3558 https://doi.org/10.1509/jmr.51.1.5 |
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| Institution: | Singapore Management University |
| Language: | English |