Regret Salience and Accountability in the Decoy Effect

• Main Authors: CONNOLLY, Terry, Reb, Jochen, KAUSEL, Edgar E.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: decision making; anticipated regret; decoy effect; accountability; justifiability; regret salience; regret priming; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3633; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4632/viewcontent/RebJ2013jdm12613a.pdf; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4632/filename/0/type/additional/viewcontent/Reb2013SJDMdata1.csv; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4632/filename/1/type/additional/viewcontent/Reb2013SJDMdata2.csv
• Institution: Singapore Management University

Two experiments examined the impact on the decoy effect of making salient the possibility of post-decision regret, a manipulation that has been shown in several earlier studies to stimulate critical examination and improvement of decision process. Experiment 1 (N = 62) showed that making regret sali...