An Affair not to Remember? It Might Help to Change Your Name
While a growing body of research has examined how organizations respond to institutional change, less examined is how institutional change can create opportunities for organizations to manage their public image. We propose that institutional change allows firms to leverage the ambiguity around the m...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3773 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4772/viewcontent/NameChangeCyndiRose.pdf |
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| Institution: | Singapore Management University |
| Language: | English |