An Affair not to Remember? It Might Help to Change Your Name

While a growing body of research has examined how organizations respond to institutional change, less examined is how institutional change can create opportunities for organizations to manage their public image. We propose that institutional change allows firms to leverage the ambiguity around the m...

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Bibliographic Details
Main Authors: ZHANG, Man Cyndi, Luo, Xiaowei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3773
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4772/viewcontent/NameChangeCyndiRose.pdf
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Institution: Singapore Management University
Language: English
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