An Affair not to Remember? It Might Help to Change Your Name

• المؤلفون الرئيسيون: ZHANG, Man Cyndi, Luo, Xiaowei
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Organizational Behavior and Theory; Psychology
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3773; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4772/viewcontent/NameChangeCyndiRose.pdf
• المؤسسة: Singapore Management University

While a growing body of research has examined how organizations respond to institutional change, less examined is how institutional change can create opportunities for organizations to manage their public image. We propose that institutional change allows firms to leverage the ambiguity around the m...