An Affair not to Remember? It Might Help to Change Your Name

• Main Authors: ZHANG, Man Cyndi, Luo, Xiaowei
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: Organizational Behavior and Theory; Psychology
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/3773; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4772/viewcontent/NameChangeCyndiRose.pdf
• 機構: Singapore Management University

While a growing body of research has examined how organizations respond to institutional change, less examined is how institutional change can create opportunities for organizations to manage their public image. We propose that institutional change allows firms to leverage the ambiguity around the m...